Top Social Apps Performance in Colombia Q1 2025

In the first quarter of 2025, the top social apps in Colombia exhibited diverse performance trends across downloads, revenue, and active user metrics. This analysis, sourced from Sensor Tower, provides insights into these key metrics.

TikTok - Videos, Shop & LIVE showed a notable fluctuation in weekly revenue, peaking at approximately $320K in late February. Its download numbers started strong with over 397K downloads in late January, but saw a decline to around 270K by the end of March. Active user numbers remained robust, increasing from 18.6M to over 19.8M by mid-March.

Kismia - Meet Singles Nearby experienced gradual growth in revenue, reaching around $15.8K in early February. Downloads saw a high of 46K at the start of the quarter, but dropped to approximately 17K by the end. Active users peaked at 155K in early February before stabilizing around 130K.

Instagram maintained a steady revenue stream, peaking at $27K in late February. Downloads showed an initial increase to over 211K in late January, then tapered off to 144K by the end of March. Active users remained consistently high, starting at over 19M and slightly increasing to 19.3M.

SUGO：Voice Chat Party saw a steady revenue increase, closing the quarter at about $11.6K. Downloads fluctuated, with a low of 23K in early March, before rising to 28K by the end of the month. Active user numbers showed significant growth from 37K to over 51K by mid-March.

Grindr - Gay Dating & Chat reported a steady revenue increase, reaching about $17K in late March. Downloads declined from 6.4K at the beginning of the quarter to 4.6K by the end. Active users saw a slight dip initially but recovered to 175K by the end of March.

For more detailed insights into these trends, visit Sensor Tower's website.